Keynote Speakers

Ph.D. Xerardo Pereiroxerardo_2

University of Trás-os-Montes and Alto Douro -UTAD, CETRAD, Chaves Campus, Apartado 61 -5401-909- Chaves- Portugal. Tel. +351-259350000. Email <> ). Holds a European PhD in Social Anthropology from the University of Santiago de Compostela (Galicia – Spain) and another PhD in Tourism from the University of La Laguna (Canarias – Spain). He is assistant teacher with habilitation of anthropology and cultural tourism in UTAD (Portugal). He conducts research about anthropology of tourism and cultural heritage in CETRAD (Centre for Transdiciplinary Development Studies) of UTAD. He has done fieldwork research in Asturias and Galicia (Spain), Portugal and Panama. He was the Head of Applied Anthropology Degree Course of UTAD, and visitor teacher in the universities of Vigo, Coruña, Santiago de Compostela, Pablo Olavide (Seville), Salamanca, Sevilla, Panamá, “Universidade Nova de Lisboa” and others. He was awarded with 1994 Vicente Risco Award of Social Anthropology and Social Sciences, 2007 FITUR in research tourism and 2011 Sol-Meliá – University of Balears Islands Awards for Tourism Research. Nowadays is doing research on indigenous tourism in Guna Yala (Panama) and about new ruralities in Galicia and North of Portugal

Ph.D. Gregory AshworthGregoryAshworth

Was educated in Geography at the Universities of Cambridge, Reading and London (PhD.1974). He has taught at the Universities of Wales, Portsmouth and since 1979 Groningen, The Netherlands. Since 1994, he is Professor of heritage management and urban tourism in the Department of Planning, Faculty of Spatial Sciences, University of Groningen (NL). His main research interests focus on the interrelations between tourism, heritage and place marketing, largely in an urban context. He is author or editor of around 15 books*, 100 book chapters, and 200 journal articles. He received honorary life membership of the Hungarian Geographical Society in 1995, an honorary doctorate from the University of Brighton in 2010 and was knighted for services to Dutch Science in 2011. *Heritage management [‘Tourist-Historic City’ (Wiley, 1990/2000); ‘Heritage Planning’ (Geopers, 1992); Building a new heritage: Tourism, culture and identity in the New Europe (Routledge, 1994 /2013); ’Dissonant Heritage’ (Wiley, 1996); ‘European heritage planning and management’ (Intellect, 2001);’ A geography of heritage’ (Arnold, 2001); ‘Construction of built heritage’ (Ashgate, 2001): ‘Senses of place: senses of time (Ashgate, 2005); ‘Pluralising pasts’ (Pluto, 2007)]: tourism planning [‘Marketing in the tourism industry’ (Croom Helm, 1984 /2013); ‘Marketing tourism places’ (Routledge, 1990 /2013); ‘Tourism and spatial transformation’ (CABI, 1996); Horror and human tragedy revisited (Intellect, 2005)]: and place marketing [‘Selling the City’ (Wiley, 1990), Towards effective place brand management (Elgar, 2010)].

Ph.D. Melanie Smithmelanie smith


Is an Associate Professor and Researcher in Tourism at the Budapest Business School in Hungary. She was Director of BA Tourism and MA Cultural Tourism Management Programmes for several years at the University of Greenwich in London. She is author or editor of several books about cultural tourism, including Issues in Cultural Tourism Studies (2003, 2009), Cultural Tourism in a Changing World: Politics, Participation and (Re)presentation (2006) and Tourism, Culture and Regeneration (2006). She has just finished editing a Handbook of Cultural Tourism for Routledge with Greg Richards and is now editing a book with Anya Diekmann about Ethnic and Minority Communities as Tourist Attractionsfor Channel View.She has also published many book chapters and journal articles on heritage tourism, urban cultural tourism, World Heritage Sites, festivals, culture-led regeneration, and cultural and creative industries.

foto jose manuel hernandez

Ph.D. José Manuel Hernandez Mogollón

Department of Business Management and Sociology, Faculty of Business and Tourism. University of Extremadura Avenida de la Universidad s/n 10071 Cáceres. Tel. 0034927 257 400, Is PhD in Economics and Business, Professor of Tourism Marketing at the University of Extremadura (Spain), and coordinator of the Research Group in Marketing and Tourism Management (MARKETUR). His most important scientific publications are in the field of cultural and natural tourism management, and in particular on issues such as rural tourism, birdwatching, tourism intelligence, slow tourism, hospitality, events, agrotourism, relationship marketing or market orientation.